Anovate SaaS Landing
Anovate needed a high-converting SaaS landing page that clearly communicated value. I designed a clean, modern UI with structured content hierarchy, strong CTAs, and a visual system that builds trust and drives sign-ups.
Client:
Anovate
Date:
Type:
Landing Page
Role:
Product Designer
Overview
Anovate is a B2B SaaS platform that helps enterprises automate internal workflows and reporting. Their existing landing page was developer-built, lacked visual hierarchy, and failed to convert visitors. I was hired to redesign the landing page with a sharp focus on conversion-driven UI and clear value communication.
My Role
UI/UX Designer
Client: Anovate (B2B SaaS)
Duration: 6 weeks
Tools: Figma, Framer (prototype), Hotjar (analytics review)
Problem Statement
Anovate's landing page had a 3.2% conversion rate, and heatmap data showed users were dropping off before reaching the pricing section. The value proposition was buried, CTAs were weak, and the visual design felt outdated compared to competitors.
Research & Discovery
Reviewed Hotjar heatmaps and session recordings. Analyzed competitor landing pages (Monday.com, Notion, ClickUp). Interviewed 3 Anovate sales reps to understand common objections and user questions. Key insight: enterprise buyers needed social proof and a clear ROI message above the fold.
Design Process
Above-the-Fold Redesign — Led with a bold headline, sub-copy, and dual CTA (Start Free Trial / Book Demo).
Feature Sections — Used alternating layout with icon + headline + description pattern.
Social Proof — Added customer logos, stats bar ("500+ enterprise teams", "99.9% uptime"), and testimonial cards.
Pricing Section — Redesigned with a 3-tier card layout, highlighted recommended plan.
Visual System — Built a dark-mode design system with gradient accents for a modern SaaS feel.
Key Design Decisions
• Moved CTA from bottom to hero — reduced scroll required to convert
• Added animated product screenshot in hero for instant product demonstration
• Introduced a sticky nav with CTA always visible
• Mobile-first approach: all sections tested at 375px before desktop
Results
• Conversion rate increased from 3.2% to 7.8% within 60 days of launch
• Demo booking rate up 65%
• Average time-on-page increased from 45s to 2m 10s
• Anovate's marketing team reported 40% less bounce from paid campaigns
